BizOn · Student guide
Compiled by Đỗ Thùy Hương & Phan Anh Tú
Individual play, scored out of 10. All points come from game results: the results screen, the event log and the «Decision footprint». There is no reflection essay or report.
Total time: 60 minutes. The game opens each quarter on schedule, with a countdown at the bottom of the screen; you cannot commit a quarter before it opens. If a quarter ends before you commit, the game commits your selected priority («Strengthen resilience» if none) and picks the first option of the event.
| Time | Duration | What to do |
|---|---|---|
| Min 0 – 10 | 10 min | Open the game, enter the Class code, read the 4 company profiles and pick one. Browse the 📘 Handbook. |
| Min 10 – 58 | 6 quarters × 8 min | Each quarter: • Min 0–3: buy intel and compare sources. • Min 3–6: choose priority, market and entry mode, then commit. • Min 6–8: handle the event and review the quarter. |
| Min 58 – 60 | 2 min | Press Submit result and check your name on the class leaderboard. |
| Criterion | How to score | Max |
|---|---|---|
| A1. Simulation score | In-game total /100 × 0.05 (e.g. 80 → 4.0). Ending early (cash-out for 2 quarters in a row, or reputation collapse): 1.5 max. | 5.0 |
| A2. Result bonus | +0.6 for the «Vietnamese brand sets sail» title (total ≥ 72 and all 5 dimensions ≥ 60). +0.4 if cumulative profit beats the rival after 6 quarters. | 1.0 |
| A3. Balance across 5 dimensions | Based on your weakest dimension: ≥ 60 → 2.0 · 45–59 → 1.4 · 30–44 → 0.7 · below 30 → 0. | 2.0 |
| A4a. Decision quality | Share of «sound» choices among the events you faced: ≥ 80% → 1.5 · 60–79% → 1.1 · 40–59% → 0.7 · below 40% → 0.3. See section 5. | 1.5 |
| A4b. Cash discipline | No quarter with negative cash → 0.5 · one quarter → 0.25 · two or more → 0. | 0.5 |
| Total | 10 | |
| Dimension | Weight | Measured by | How to raise it |
|---|---|---|---|
| 💹 Profit | 30% | Cumulative profit against a 12 bn ₫ benchmark | Match market and entry mode, hold price, avoid price wars |
| ⭐ Reputation | 20% | Final reputation index | «Build the brand», handle crises transparently |
| 🏭 Capability | 20% | Final capability index | «Upgrade capability», data upgrades, product adaptation |
| 🤸 Adaptability | 15% | Resilience and number of adaptations | «Strengthen resilience», choices marked «+1 adaptation» |
| 🌱 Sustainability | 15% | Green actions (5 actions → 100) | Recycled packaging, green credentials |
A course earns credit only with a grade of D or higher.